Khalifa Al Qubaisi is the Chief Commercial Officer of ADNEC and joined the team in 2011. Khalifa has led the company on an impressive growth trajectory by pursuing a strategy focused on attracting major international conferences to ADNEC and diversifying the company’s event portfolio. His strategy helped ADNEC drive sales to record levels and win the rights to host many high profile international events for the first time in the Middle East. In his previous role as Head of Sales - Congresses & Conferences, Khalifa leveraged his global expertise in the Business Tourism sector to convince major international associations to hold their conferences and events at ADNEC. Khalifa holds a bachelor's degree in management information systems from Drexel University, Pennsylvania, US.