About the event

Open to all industry professionals

Join us for the UFI MEA Conference – an in-person event in Dubai, on 26 May!

It’s clear that 2021 will be a pivotal year for the global exhibition industry. As we battle to overcome the pandemic that’s brought normal business to a halt, travel and meeting restrictions are impacting our face-to-face business, while online fatigue is hitting digital events and platforms. We know our industry will recover thanks to a combination of on-site physical meetings and online digital tools,

but “how” we do this will be the question going forward.

How the future of our industry looks will be a key focus of the upcoming UFI MEA Conference, which brings together leading players from the Middle East and Africa region and beyond, to network, exchange ideas and forge new partnerships.

Don’t miss your chance to connect with event professionals from both the private and public sectors,

from the Middle East and Africa region and beyond.

Why attend?

Learn & get inspired

Enjoy dedicated content & insights

A strong line-up of speakers

Experts and industry leaders

from across the region

Live interaction

Connect and network with colleagues from around the world

Led by Naji El Haddad, UFI Regional Director MEA, the event will be an opportunity for the business events community to gain insight into topics of strategic interest, such as economics, technology, hybrid events, skills and more.

“For the past year now, we had to connect our industry

only screen-to-screen - and we are eager to return to

face-to-face. With Dubai and the UAE a leading example

on “safely” running events again, we have picked Dubai as

the first destination for us to bring the industry back

together in person. I’d like to thank our host,

Dubai World Trade Centre

for their continuous support and I invite all friends

and colleagues of the industry to join us on site,

in person, safely and successfully.”