UFI MEA Conference 2025

UFI MEA Conference 2025 in Cairo, Egypt

28-30 April 2025

UFI MEA Conference 2025 in Cairo

The event, hosted by the Egypt Expo & Convention Authority (EECA) - affiliated to The Ministry of Investment and Foreign Trade - will take place at the Cairo International Convention Centre (CICC).

Egypt offers substantial business opportunities in the exhibition industry, positioning itself as a regional hub for trade and events due to its strategic location at the crossroads of Africa, the Middle East, and Europe.

With its rapidly growing infrastructure and expanding economy, Egypt provides a thriving environment for exhibitions across various sectors, from construction and energy to technology and tourism.

The country's large population, diverse industries, and commitment to economic reforms make it an attractive market for international businesses looking to establish or grow their presence in the region. Moreover, Egypt’s cultural heritage and vibrant capital, Cairo, provide an ideal backdrop for high-profile exhibitions, drawing in global audiences and fostering cross-border collaborations.

Discover Cairo with us, one of the oldest cities in the world that blends history with modern urban challenges.

Historical Landmarks: Explore iconic sites like the Pyramids of Giza and discover the treasures of King Tutankhamun and at the renowned Egyptian Museum.
Cultural Experiences: Visit the vibrant and historic markets like Khan El-Khalili, while enjoying Egyptian music and dance performances.
Savoury Cuisine: Cairo offers diverse dining options, from traditional Egyptian cuisine to international flavors.
Nile River Cruises: Take a sunset cruise on the Nile to unwind after a day of insightful sessions.
Modern City Life: Enjoy the city’s modern amenities, including luxury hotels, shopping centres, and a bustling nightlife.

About the Host EECA

The General Organization for International Fairs and Exhibitions was founded in 1956, originally located in Al-Gezira. It moved to its current location in Nasr City, Cairo, in 1980. In 1989, the Cairo International Conference Center was established in Nasr City.

In May 2008, the Cairo International Conference Center merged with the Egyptian General Authority for Exhibitions and International Markets to form a unified body for exhibitions and conferences. In October 2009, it was officially renamed the Egypt Expo & Convention Authority (EECA).