Keynote + Fireside Chat: In a World of Tariffs: Uncovering Business Event Opportunities in MEA
Conference
2025-04-29 | 10:20 AM - 10:50 AM | Cairo International Convention and Exhibition Center - Nefertiti Hall
The new U.S. trade tariffs raise concerns about their impact on the global tradeshow industry. By increasing import costs, these tariffs make it harder for international exhibitors to compete in U.S. markets. Consequently, retaliatory tariffs could create global trade uncertainties. However, despite these challenges, opportunities for adaptation exist.
One thing is certain: The best way to navigate this disruptive phase will be face-to-face.
Tradeshows outside the U.S., especially in the MEA region, where trade has millennia of history, may attract more exhibitors seeking open markets. To adapt, organisers should diversify their audience, explore new markets, and find innovative ways to keep events relevant and vibrant.
This session will examine the general forces at play and outline practical actions event organisers can take to turn this disruption into an opportunity.
