Tapping into Emerging Markets: Opportunities and Challenges for the African Exhibition Industry


2024-04-16 | 11:45 AM - 12:30 PM (GMT+02:00) Pretoria| KCC - MH4 - Ground Floor

The African exhibition industry is seeing great potential for growth, thanks to the economic development in many countries. However, there are challenges to overcome, such as adapting to cultural differences and navigating regulatory frameworks. Strategies for succeeding in new markets and engaging diverse audiences are important topics to cover. To fully benefit from this growth, African governments should invest in infrastructure, promote tourism, facilitate a business-friendly environment, partner with industry associations, and invest in education and skills development. With the right support, exhibitions can drive economic growth and development in African countries.